It is often said that the various social media provide a great advertising opportunity for Indie writers and it’s probably true.
However, it’s also true that many an independent bar owner will take on a going concern and quickly ruin it by treating it more like his or her own living room than a business.
You might at first see those two things as unrelated, but there is a connection. Authors do of course read other people’s works, but just like the rest of the population, only a (often relatively small) proportion of those who see a book will like it, or find it interesting and author networks online can and often do become little more than mutual admiration societies, or support groups at best. It’s natural of course. People want to talk, read, or otherwise engage with like-minded people – in the case of authors, that’s often other writers. You may write largely just because you love to do it, but actually selling those books is a business and your friendships and comfort are largely irrelevant to that end.
From the above, it seems obvious that the best way forward is to acquire the largest number of followers you can on systems like Twitter and that is certainly the aim of CWEP in the hope of providing a publicity platform for our authors, but there is a snag to even that. We too need a lot of like-minded people in our lists or few will be interested in what we say, but they need to come from the book buying public. Furthermore, in our opinion, taking the easy way out and gaining followers by means of all the “follow back” and similar hash-tags is a deeply flawed route. For many who are involved in that sort of enterprise, gaining a huge number of so-called followers is an end in itself, so their activity is often automated and they may rarely even log on in person, let alone read anything of what the people they supposedly follow have to say.
The truth is that there is no substitute for diligent and carefully selective hard work. Of course we need to build a large following and we need the support of as many writers as we can get, but it’s also vital that we don’t become too parochial either and create some sort of writers group, though that is one of many things we may attempt to do in the future as a separate enterprise. More importantly though, we need followers who do log on and will sometimes see and read what we have to say about the great writers we support as well as others.
If you read or write books or stories, or even if you’re just interested, please join in our growing following – “follow” us on Twitter http://bit.ly/si6gdw (@cwepub) and “like” our page on Facebook at http://on.fb.me/v0twek
Posted by CJ